At Classy Crew, we believe that the best marketing isn’t found in a 50-page strategy deck—it’s found in the comments section of a trending Reddit post or a viral TikTok clip showing a “before and after” mechanic change. We are looking for a Social & Community Coordinator who lives and breathes indie games.
This is a role for a “doer.” You won’t just be suggesting ideas for content; you will be opening Unity, capturing the footage yourself, editing the hook, and engaging with the community until the thread goes viral. Your primary objective is simple but challenging: drive Steam wishlists through authentic, high-quality engagement and content creation.
Job Overview: Social & Community Coordinator
| Feature | Specification |
| Company Name | Classy Crew |
| Position Level | Junior to Mid-Level |
| Job Type | Full-Time Contractor (Long-term, Indefinite) |
| Work Model | 100% Fully Remote (Async-Friendly) |
| Core Overlap | 4 Hours Minimum with UAE Time Zone (GST) |
| Salary Range (Est.) | $35,000 – $55,000 USD (Dependent on Experience/Region) |
| Primary Platforms | Steam, Reddit, Discord, TikTok, YouTube |
| Technical Requirement | Unity Editor (Basic Navigation/Capture) |
About Classy Crew
We are a tight-knit “crew” of developers and creatives dedicated to building memorable PC experiences. Our culture is built on transparency, autonomy, and a shared love for the “indie” spirit. We don’t believe in micromanagement; we believe in hiring smart people, giving them the tools they need, and letting them own their domain.
Working with us means joining a studio that values your growth as much as our game’s success. We provide the stability of long-term employment with the flexibility of a remote, async-friendly environment.
The Mission: Your Strategic Impact
In the crowded Steam marketplace, visibility is everything. Your mission is to act as the bridge between our development team and our future players. You will identify the “magic moments” in our games—funny bugs, beautiful environments, or complex system overhauls—and translate them into content that stops the scroll.
The “Execution-First” Mandate
If you prefer high-level planning over hands-on output, this is not the role for you. You will be expected to:
- Capture: Get your hands dirty in the Unity Editor to find the best angles for screenshots and clips.
- Create: Edit short-form video content that resonates with the specific cultures of TikTok and YouTube Shorts.
- Engage: Spend significant time on Reddit and Discord, not just posting links, but becoming a valued member of the conversation.
Detailed Responsibilities
Social & Community Execution
- Gameplay Capture: Navigate Unity to record raw footage and high-resolution screenshots for all marketing collateral.
- Multi-Platform Distribution: Maintain a consistent rhythm across Reddit, YouTube, TikTok, Twitter/X, BlueSky, Instagram, and Discord.
- Community Narrative: Start conversations in relevant subreddits (not just our own) to build organic interest without appearing “spammy.”
- Discord Management: Lead community activities such as “Dev Q&As,” demo play sessions, and feedback loops to keep the core audience engaged.
Content Analysis & Growth
- Hook Identification: Analyze recent dev builds to spot “before and after” visual upgrades or new systems that make for compelling content.
- Performance Tracking: Use UTM links and Steam backend data to track which posts actually result in wishlists.
- Iterative Testing: Experiment with different headlines, posting times, and video formats. If a format fails, you analyze why; if it succeeds, you scale it.
- Reporting: Provide regular updates on what the community is saying and how our metrics are trending, offering data-backed suggestions for the next “push.”
Collaboration & Ownership
- Dev Alignment: Attend daily stand-ups or read daily updates to stay 100% synced with the game’s progress.
- Proactive Sourcing: You shouldn’t wait for a task list. If you see a cool new particle effect in the latest build, you should already be recording it.
- Independence: After a 30-day onboarding period, you are expected to operate with minimal oversight, making informed decisions on where to spend your energy.
What Success Looks Like
The 30-Day Mark: Integration
- You are fully comfortable with the game’s lore, mechanics, and “voice.”
- You have established a daily cadence of posting and responding across all channels.
- You are comfortable capturing basic footage in Unity.
The 60-Day Mark: Optimization
- You are identifying which subreddits and tags are driving the most traffic.
- You are running weekly community events in Discord independently.
- You are beginning to propose content ideas based on the data from your first 30 days.
The 90-Day Mark: Ownership
- You are the “face” and “voice” of the game to the public.
- You are consistently driving wishlist growth through proven content pillars.
- The dev team views you as a trusted partner who knows exactly what the players want to see next.
Candidate Requirements
The Essentials (Must-Haves)
- Video Proficiency: Strong experience in creating and editing video content specifically for social media (CapCut, Premiere, or similar).
- Game Marketing Knowledge: A deep understanding of how the Steam Wishlist system works and how to feed the “discovery queue.”
- Platform Expertise: You know how to talk to Redditors without getting banned and how to keep a Discord server from going silent.
- Technical Comfort: You aren’t afraid to open a game engine (Unity) to get the shots you need.
- Data Literacy: You understand player funnels and how to use UTMs to measure success.
The “Classy” Pluses (Nice-to-Haves)
- Data Visualization: Experience creating dashboards (Looker Studio, etc.) to show off your wins.
- Paid Media: Experience with small-scale paid ads on Meta, Reddit, or TikTok.
- A/B Testing: A formal approach to testing thumbnails, titles, or hooks.
We believe in rewarding hard work with a support system that actually matters.
- Work Anywhere: 100% remote. As long as you can overlap 4 hours with the UAE (typically afternoon/evening in Europe or morning in the US), we are happy.
- Monthly Game Night: We want you to stay a gamer. We’ll buy you a new game and pay for your dinner while you play it.
- Yearly Team Retreat: A fully covered trip to meet the crew in person and celebrate our milestones.
- Equipment & Learning: A dedicated budget to upgrade your PC/desk and a separate fund for courses or conferences to keep your skills sharp.
- Future Leadership: As Classy Crew grows, this role is designed to evolve into a Senior or Lead Marketing position.
We value your time and won’t put you through a 10-stage interview process. To apply, please prepare:
- CV/Resume: Highlighting your hands-on marketing experience.
- Portfolio: Specifically links to PC games (Steam/Itch) you have worked on or videos you have created.
- Social Proof: Your LinkedIn profile and any community channels you have managed.
Important Note: We prioritize candidates who show they can do the work over those who just talk about it. Show us your clips!
Final Thought
If you are tired of corporate red tape and want to work at a place where your content directly impacts the success of an indie hit, Classy Crew is looking for you. Apply today and let’s build a community together.
Classy Crew hiring Social & Community Coordinator,
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