Riyo Games is seeking an experienced and strategic Senior Marketing Manager to lead awareness-building initiatives and support pre-launch momentum for its upcoming 2.5D narrative JRPG, Threads of Time. This role is ideal for a marketing professional who understands how to translate development milestones into compelling campaigns and who can shape a consistent brand voice across platforms while driving measurable audience growth ahead of release.
Working closely with studio leadership, developers, external partners, and the community team, the selected candidate will oversee social media planning, campaign messaging, publishing calendars, and analytics-driven optimization strategies designed to increase visibility and engagement across owned and partner-supported channels.
This is a six-month full-time contract opportunity, structured for experienced professionals who are comfortable operating in fast-moving indie environments while maintaining strategic oversight across multiple marketing touchpoints.
Job Overview : Senior Marketing Manager
| Category | Details |
|---|---|
| Company Name | Riyo Games |
| Position Title | Senior Marketing Manager |
| Employment Type | Full-Time Contract (6 Months) |
| Work Mode | Remote (Canada Only Eligibility) |
| Eligible Locations | Ontario, Quebec, Nova Scotia, British Columbia |
| Salary Range | $70,000 – $100,000 CAD |
| Project Assignment | Threads of Time (2.5D Retro-Inspired JRPG) |
| Department | Marketing & Communications |
| Industry | Video Game Development |
| Experience Required | Minimum 5+ Years |
| Primary Focus | Social, Content Strategy, Campaign Execution |
| Campaign Phase | Pre-Launch Awareness & Audience Growth |
| Reporting Collaboration | Studio Leadership + Development Teams |
About Riyo Games
Riyo Games is an independent game studio focused on creating retro-inspired JRPG experiences that combine nostalgic storytelling traditions with modern gameplay craftsmanship. The studio’s mission is to reconnect players with the emotional resonance of classic role-playing adventures while introducing refined production values suited for today’s audiences.
The studio is currently expanding internationally and building a collaborative team composed of designers, artists, engineers, and storytellers passionate about narrative-driven gameplay systems. Contributors to the studio include developers who previously worked on iconic RPG franchises such as Xenoblade Chronicles and Legend of Mana, bringing decades of genre expertise to the development process.
Riyo Games emphasizes creativity, inclusivity, transparency, and collaborative ownership across disciplines.
Project Overview: Threads of Time
The selected candidate will support marketing initiatives for Threads of Time, a 2.5D retro-inspired JRPG featuring time-travel storytelling across multiple historical eras, including prehistoric environments and distant futuristic timelines.
Inspired by classic genre-defining titles such as Chrono Trigger and traditional Final Fantasy entries, the game combines nostalgic presentation with modern storytelling techniques and gameplay systems.
Marketing leadership during the pre-launch window plays a critical role in positioning the title within the RPG audience ecosystem, making this role central to the project’s visibility strategy.
Role Summary
The Senior Marketing Manager will design and execute a comprehensive content and channel strategy supporting the visibility and positioning of Threads of Time across social platforms, email funnels, and owned marketing channels.
This position combines strategic campaign planning with hands-on execution responsibilities, making it ideal for professionals who enjoy both high-level marketing leadership and day-to-day publishing coordination.
The selected candidate will transform development milestones, creative updates, and campaign beats into compelling storytelling opportunities that strengthen brand recognition and build measurable pre-launch demand.
Key Responsibilities
The Senior Marketing Manager will collaborate closely with internal teams and external partners to shape a cohesive campaign narrative aligned with production milestones.
Primary responsibilities include:
Social & Content Strategy Leadership
The selected candidate will build and manage the social media strategy supporting Threads of Time across major platforms.
Responsibilities include:
- Developing platform-specific content strategies
- Maintaining publishing cadence consistency
- Coordinating campaign rollout timing
- Managing storytelling alignment across channels
- Supporting cross-platform engagement growth
This work ensures the title maintains a strong presence across community touchpoints leading up to release.
Campaign Content Creation
Content creation responsibilities include shaping and publishing marketing materials aligned with campaign milestones.
Tasks include:
- Writing announcement copy
- Preparing social messaging
- Creating campaign storytelling structures
- Supporting promotional beat development
- Aligning messaging with brand voice guidelines
Strong written communication skills are essential for success in this role.
Development Team Collaboration
The Senior Marketing Manager will work closely with internal teams to identify production milestones that can be translated into marketing opportunities.
Collaboration areas include:
- Feature announcements
- gameplay reveals
- production updates
- milestone storytelling
- asset-driven engagement moments
This collaboration ensures authentic and timely messaging aligned with development progress.
Campaign Calendar Management
Publishing consistency is critical during pre-launch marketing cycles.
Responsibilities include:
- Maintaining publishing calendars
- coordinating approvals
- aligning messaging timing across teams
- managing rollout sequencing
- ensuring campaign cohesion across platforms
This structure supports sustained audience engagement over time.
Audience Growth & Visibility Strategy
A core objective of this role is to strengthen visibility across organic and partner-supported marketing channels.
Responsibilities include:
- increasing awareness across RPG audiences
- supporting storefront momentum
- strengthening discovery opportunities
- improving community visibility
- supporting organic reach initiatives
These efforts directly contribute to pre-release demand generation.
Email Marketing & Funnel Development
The selected candidate will support lifecycle-based audience growth strategies through structured email marketing initiatives.
Responsibilities include:
- managing mailing list growth
- audience segmentation strategy
- campaign messaging alignment
- funnel optimization
- lifecycle engagement planning
Experience with funnel-based marketing systems is highly valuable.
Performance Analytics & Optimization
Data-driven decision making plays a central role in campaign effectiveness.
Responsibilities include:
- analyzing engagement metrics
- tracking reach performance
- reviewing traffic indicators
- measuring awareness signals
- improving messaging effectiveness
Insights derived from analytics will guide strategy adjustments throughout the campaign window.
Brand Voice Development
Maintaining a strong and recognizable brand identity across communications is essential.
Responsibilities include:
- refining messaging tone
- ensuring narrative consistency
- strengthening positioning clarity
- aligning messaging across campaign phases
- supporting storytelling cohesion across channels
Applicants should demonstrate professional experience supporting marketing initiatives within the video game industry or related digital campaign environments. Required qualifications include:
- Minimum 5 years experience in games marketing, digital marketing, growth marketing, or social/content marketing
- Experience contributing to or leading marketing initiatives tied to a game launch or major campaign
- Strong understanding of audience awareness strategies
- Experience converting interest into measurable engagement signals
- Excellent written communication skills
- Familiarity with platform-specific social media strategies
- Experience with email marketing systems
- Audience segmentation knowledge
- Funnel-based lifecycle marketing familiarity
- Comfort working with analytics dashboards
- Strong organizational coordination skills
- Ability to manage publishing schedules across teams
Candidates with knowledge of RPG audiences are especially well suited to this position.
The following qualifications are considered strong advantages:
- Experience managing paid social campaigns
- Budget coordination across advertising platforms
- Experience marketing premium PC or console titles
- Familiarity with storefront campaign strategy
- Experience supporting influencer campaigns
- Basic short-form video editing skills
- Image editing experience
- Asset assembly familiarity
- Residency within Ontario or Quebec provinces
This is a remote contract position, however applicants must currently reside within one of the following Canadian provinces:
- Ontario
- Quebec
- Nova Scotia
- British Columbia
Applications outside these provinces cannot be considered due to employment requirements.
Compensation & Benefits
Riyo Games provides a competitive contract compensation package aligned with experience level and industry expectations.
Salary Overview
| Compensation Category | Details |
|---|---|
| Annual Salary | $70,000 – $100,000 CAD |
| Employment Type | Full-Time Contract |
| Contract Duration | 6 Months |
Additional Benefits
Employees working on this contract may receive access to studio support programs including:
| Benefit Type | Details |
|---|---|
| Paid Vacation | 4 weeks annually |
| December Break | 1 scheduled holiday week |
| Medical Insurance | Included |
| Dental Coverage | Included |
| Vision Coverage | Included |
| Life Insurance | Included |
| Employee Assistance Program | Included |
| Family Support Program | Included |
Workplace Culture & Environment
Riyo Games fosters a collaborative studio culture where marketing professionals work closely with designers, artists, engineers, and leadership teams to shape how players experience the game before launch.
Employees are encouraged to:
- contribute campaign ideas
- influence messaging strategy
- shape audience positioning
- support cross-disciplinary storytelling
- explore creative engagement opportunities
The studio values initiative, collaboration, and ownership across all production roles.
Diversity & Inclusion Commitment
Riyo Games actively supports equitable hiring practices and encourages applications from individuals with diverse professional backgrounds and perspectives.
Candidates who may not meet every listed qualification are still encouraged to apply if they believe their experience aligns with the spirit of the role.
Diverse viewpoints strengthen creative outcomes and improve player-focused storytelling.
Application Encouragement
Riyo Games welcomes applications from candidates with disabilities and provides accommodations during the recruitment process upon request.
Applicants requiring accessibility support may contact:
Accommodation planning is handled collaboratively and respectfully.
Marketing professionals passionate about JRPG storytelling, indie game launches, community-focused campaigns, and cross-platform audience engagement are strongly encouraged to apply.
This contract represents an opportunity to shape the public presence of a narrative-driven RPG project supported by experienced genre veterans and positioned for strong community visibility ahead of release.
Riyo Games hiring Senior Marketing Manager, Remore
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